Fractional CMO · AI & Digital Marketing Strategist · Google Workspace Expert
Melissa Barrotti | Fractional CMO & AI Marketing Strategist
Senior marketing leadership for founders and operators building AI-ready growth engines. I design the strategy, stand up the systems, and deploy the AI, data, and measurement layers that turn marketing into a compounding advantage, without the cost of a full-time CMO.
Who is Melissa Barrotti?
Melissa Barrotti is a Fractional CMO, AI strategist, and digital marketing leader. She works with founders, small and mid-market operators, and in-house marketing teams who need senior marketing leadership embedded part-time, setting brand and go-to-market strategy, standing up marketing operations, and deploying AI-ready systems across SEO, SEM, content, and paid media so every channel compounds into pipeline.
She is the founder of CMO MiMi Co, a boutique fractional CMO consultancy specializing in AI adoption for modern marketing teams. With deep fluency in generative AI, marketing technology, and the Google Workspace ecosystem, Melissa helps companies move from AI curiosity to AI execution, with strategy, governance, and measurable outcomes at the core.
AI Strategy & Adoption
AI-Ready Marketing, Built for the Next Decade
Every modern marketing team is wrestling with the same question: how do we adopt AI without breaking what already works? Melissa helps founders and marketing leaders design an AI strategy that fits the business, from identifying the highest-value AI use cases across content, SEO, paid media, and marketing operations, to standing up the governance, tooling, and workflows that make AI adoption sustainable. The goal is not AI for its own sake. It is marketing that compounds faster because AI is built into the system.
- AI strategy. Use-case mapping, build-vs-buy decisions, and a roadmap tailored to your stage, stack, and team capacity.
- AI adoption & enablement. Tool selection, team training, prompt libraries, and workflow integration for marketing, content, and operations.
- AI-ready marketing systems. Data layer, content engine, and measurement designed so AI compounds impact instead of creating noise.
Fractional CMO Services & Digital Marketing Expertise
Every engagement starts with the actual problem, not a packaged retainer. Whether you need a go-to-market strategy, an AI adoption roadmap, or a senior strategist at the table for quarterly planning, each service flexes from advisory to embedded leadership.
Fractional CMO
Senior marketing leadership on a part-time basis. Strategy, team mentorship, and marketing operations, scoped to the problem rather than the hour count.
SEO & SEM
Organic and paid search strategy built on keyword research, technical SEO, and AI-assisted content planning. For companies that want durable traffic, not just ads.
Social Media Marketing
Social strategy that ties to brand positioning and pipeline, not vanity metrics. Channel selection, content frameworks, and performance measurement.
Google Workspace Expert
Marketing and operations teams running on Google Workspace get the collaboration systems, documentation, and Gemini-ready workflows they have been missing.
A Modern Fractional CMO Approach
Most fractional CMO engagements fail for the same reason: strategy disconnected from systems. Melissa’s work is built to prevent that.
- Strategy before tactics. Every program starts with a clear articulation of the problem, the audience, and the theory of growth. No tactic gets funded without a thesis.
- Systems over hero effort. Marketing that depends on one person working harder is fragile. Each engagement leaves behind documented playbooks, dashboards, and workflows that outlive the contract.
- Human-led, AI-amplified. AI accelerates the work. It does not replace strategic judgment. AI is deployed where it genuinely helps and kept out of the places it creates drag.
- Measurement that drives decisions. Metrics exist to change behavior. Reporting is designed to make quarterly planning sharper, not just longer.
- Integrated, not siloed. SEO, SEM, content, social, brand, AI, and operations are treated as one system. Decisions in one channel are scored against their effect on the others.
Digital Marketing Leadership Across Industries
Melissa’s work spans B2B SaaS, professional services, consumer health and wellness, and creative-led brands. Recent engagements include go-to-market strategy for venture-backed companies, fractional CMO leadership for founder-led service firms, integrated digital marketing programs for regional brands ready to scale, and AI adoption roadmaps for teams moving from experimentation to deployment. Clients range from early-stage operators standing up their first marketing function to established teams who need a senior strategist sharpening their next chapter.
Work with Melissa Barrotti
Most good engagements start with a 30-minute conversation about whether the fit is right. If you are weighing a fractional CMO, an AI strategy or AI adoption partner, or a senior operator to help through a specific growth moment, the next step is a call.